CK Coach Keyser Boca High · AP Bus Bobcats

This is the play. Run it.

A senior-year course where the curriculum is business + personal finance, but the assignment is figuring out who you want to be after the doors close.

I’m Interested -> Email Coach Keyser

“Money game” Play #4

Basketball play diagram with passing lanes for money decisions x

deeper meaning

Period 4 · Room 217

01 Film Study 02 Money Reps 03 AI Workflows 04 Project Studio 05 AP 5 Plan

Today’s game plan

AP Business + Personal Finance

  1. 01 Read the market like a film reel
  2. 02 Build a personal-finance system that actually holds
  3. 03 Run AI as a teammate, not a ghostwriter
  4. 04 Ship two real projects, defend them out loud
  5. 05 Find the why before the door closes

Coach Keyser

Coach Keyser · Boca High Bobcats

We’re not just teaching money. We’re coaching the moment.

A project-driven AP course that treats business, finance, and responsible AI as a year-long scrimmage for what life looks like after the last bell.

Where Boca Raton HS · Rm 217

When ’26-’27 · AP Bus

Sticky note Drop me a line: matthew@coachkeyser.com

The bigger idea

Basketball is the doorway. Life is the lesson.

Coach Keyser wants students to understand the content and think critically, but he also wants them to feel heard and understood while they notice what is happening around them right now.

Basketball gives students a language they already know: possessions, roles, time, preparation, risk, trust, momentum, and the next play. Personal finance and business ask for the same habits, just with money, markets, people, and decisions.

The course playbook

How the court connects to the real world.

Shot Selection

Opportunity Cost

Every choice means giving something else up. Students learn to compare tradeoffs before they commit.

Film Study

Market Research

Good teams study patterns. Good businesses study customers, competitors, prices, and incentives.

Practice Reps

Compounding

Small habits become large outcomes. Saving, investing, skill-building, and trust all compound.

Team Roles

Management

Students learn how leadership, communication, accountability, and execution turn ideas into results.

Clock Pressure

Decision Quality

Time, uncertainty, and emotion are part of the game. The course builds calmer decision-making.

Next Play

Resilience

Mistakes become useful when students can review, adjust, and step back into the moment with confidence.

What students will practice

Real business work, real personal decisions.

Read the Game

Interpret financial data, markets, incentives, and tradeoffs instead of memorizing answers that vanish after the test.

Build a Business

Identify a customer problem, shape an idea, test assumptions, and explain why it might work in the real world.

Plan the Future

Practice budgeting, saving, borrowing, investing, and the financial decisions that arrive fast after senior year.

Ask Why

Push beyond the first answer, find deeper meaning, and connect business decisions to leadership, confidence, service, and character.

Responsible AI workflows

Use AI like a serious tool, not a shortcut.

Students can learn how to prompt, question, verify, cite, revise, and automate responsibly. The goal is not to outsource thinking. The goal is to make better thinking visible.

01 Ask a sharper question

Define the decision, constraint, audience, and evidence needed.

02 Build the model

Create budgets, customer profiles, study plans, pitch drafts, and scenario checks.

03 Verify the answer

Test assumptions, check calculations, compare sources, and name uncertainty.

04 Ship the work

Turn learning into a website, presentation, automation, or financial plan.

AP readiness

Built for a serious run at 5 out of 5.

Students leave with the skills, applications, websites, workflows, automations, and study materials to attack the AP exam with confidence.

  • AP concepts mapped to real cases and repeatable study reps.
  • Business Canvas and Financial Advisor project work.
  • Personal finance workflows for budgeting, saving, credit, investing, and planning.
  • Responsible AI routines for review, practice questions, feedback, and revision.

Coach’s north star

See what is right in front of you.

“Freshmen want JV, JV wants varsity, varsity wants all-star, and the all-star wants to play in college. Students can get so focused on what is next that they miss what is right in front of them. I want them to feel heard, build confidence, and understand how invaluable this moment really is.”